Bund19 - Connecting the World Through Music

     Bund19 is an original music and art project with an international perspective and pioneering spirit. Initiated by renowned Chinese jazz musician and visual artist Wang Hui, its vision is to “connect the world through music”. Bund19 assembles a creative music and art collective of 19 artists from around the globe each year. The project name “Bund19” alludes to Shanghai’s open Bund area as a hub for global cultural exchange, as well as the power of 19 artists coming together.
 
    The mastermind Wang Hui was born in Taiyuan, Shanxi Province in 1986. She started learning piano at 6 and guitar at 10. At 15, she began to explore jazz music and has since engaged in numerous cultural exchange tours internationally. Integrating philosophy and psychology in music, Wang Hui represents a new generation of Chinese jazz artists shaping youth’s holistic growth. Through Bund19, she hopes to connect global artists and have more voices heard.
 
    The annual Bund19 collective comprises 18 musicians or visual artists from worldwide along with Wang Hui, amounting to 19 members. Together they will create one original song, produce one music video (MV), and make one 1m x 1m mixed media artwork as the cover of Bund19’s digital music album for the year. Additionally, the whole creative process will be documented in a series of films featuring the 19 artists exploring music, art and life, showcasing the project’s extensive humanistic value. The album and documentaries will be distributed globally.
 
    Bund19 is envisioned as a 19-year initiative, releasing annually. Ultimately it is expected to accumulate 19 original singles, 19 MVs, 19 artworks and around 343 participating artists in the documentaries. Beyond digital albums, Bund19 will also organize offline exhibitions, cultural galas and experimental concerts annually to engage more art enthusiasts.
For the inaugural 2023 edition “Bund19 2023”, the following activities will take place in Shanghai:
  1. A group exhibition of 19 artists, displaying their musical and visual artworks
  2. An urban banquet driven by culture and arts, gathering renowned artists and celebrities for exchange
  3. An experimental concert with academic sophistication, in collaboration with Shanghai Conservatory of Music
  4. Project showcase at major art fairs such as West Bund Art Fair, ART021 etc.
     Marketing for Bund19 will involve both online and offline efforts, spreading through social media networks and inviting influencers to onsite events. Bund19 also welcomes brand collaborations by incorporating brand elements for joint promotion.
 
     Bund19 is a visionary undertaking brimming with pioneering attitude and imagination. At its core is the belief that everyone is intrinsically connected to the world, just as every note is integral to music. Bund19 provides a platform for artists worldwide to freely interact and articulate their unique voices, ultimately coming together in harmony. Injecting an inclusive worldview into contemporary art, Bund19 is bound to facilitate global exchange and development in the cultural sphere. Let us look forward to the premiere of Bund19, and experience the world’s interconnectedness and beauty through music!